©Office de Tourisme Bretagne Côte de Granit Rose

Quality approach

Welcoming you today and tomorrow

Here, your welcome is our priority. Committed to the Qualité Tourisme™ label, the Brittany Côte de Granit Rose Tourist Office places visitor satisfaction at the heart of every attention: personalised advice, listening, reliable services. Today, this requirement is being strengthened with the aim of obtaining the Destination d’Excellence label by the end of 2026, to go even further in the quality of your experience and a tourism attentive to the territory.

A concrete commitment to your experience

For several years now, the Brittany Côte de Granit Rose Tourist Office has been committed to a demanding quality approach, recognised by the Qualité Tourisme™ label.
This national label guarantees an attentive welcome, reliable information and services tailored to your expectations, throughout your stay.
But here, quality is more than just a set of standards; it’s something we live by every day, in every piece of advice we give, every smile we share, every experience we recommend.

A dynamic in motion: heading for Destination d’Excellence

Today, we’re going one step further: the Tourist Office is embarking on a new phase:
the Destination d’Excellence label, supported by Atout France.

This development marks a strengthened ambition:

to offer an increasingly high-quality experience
take full account of environmental and social issues
promote more responsible tourism, in tune with our region.

What this means in concrete terms

The Destination d’Excellence approach means :

an ever more personalised and attentive welcome
clear, reliable and up-to-date information
services designed for everyone
attention to the environmental impact of our actions
closer collaboration with committed local players

It’s also a clear determination to make tourism rhyme with respect for the living world and preserve the unique character of the Pink Granite Coast.

Obtaining the Destination d’Excellence label by the end of 2026 means continuing the in-depth work we’ve been doing for 12 years on our Quality Initiative… and building on it for the future.

I’m on holiday on the Pink Granite Coast! What does the Quality label mean to me?

7

tourist information offices to welcome you all year round.

5

seasonal information offices throughout the destination, giving a total of 12 tourist information offices to help you make the most of your holidays.

340

days a year to welcome and inform you whenever you want, according to the season.

32

smiling, friendly travel advisors, destination experts on hand to help you make the most of your stay, before, during and after.

1

Roadbook, a personalised travel guide. For all visitors looking for essential information to help them organise their stay.

10

Essential brochures to help you discover the Brittany Pink Granite Coast destination and organise your stay according to your leisure or discovery needs: magazines, guides and destination maps, accessible to all.

And every day, we’re there to offer you made-to-measure advice, carefully selected gourmet addresses, festive events to brighten up your holiday, and a choice ofclassified or approved accommodation to guarantee your comfort.

All with the aim of offering you the best possible holiday experience, thanks to the unfailing commitment of our entire team to you: our valued visitors, as well as our socio-professional partners, all dedicated to providing you with an experience that complies with the Marque Qualité Tourisme™

Discover the official Qualité Tourisme™ brand website

Your quality guarantees today will be those of tomorrow

While waiting to obtain the Destination d’Excellence label, the Tourist Office remains committed to meeting the Qualité Tourisme™ requirements, including:

For all visitors

a professional welcome that is accessible, warm and connected
reliable, up-to-date tourist information
informed, appropriate advice from a team of destination experts
personalised offers and services
listening to your feedback to ensure continuous improvement
continuous improvement of our services
Raising our visitors’ awareness of responsible tourism, in particular through the Traveller’s Charter.

A collective approach

We can’t build this dynamic on our own:

our team, both in the field and behind the scenes
our partners: accommodation providers, restaurateurs, leisure activities, etc.
the local people, who bring the area to life on a daily basis

Together, we’re making progress towards a more attentive, more balanced and more sustainable form of tourism.

Your opinion counts

Because your experience helps us to move forward, we’re always ready to listen.
To ensure that everyone is satisfied with these commitments, the Tourist Office analyses and processes the responses to the satisfaction questionnaires, and takes into consideration all suggestions, comments, ideas and other complaints that are sent to it. Activity and customer satisfaction indicators are presented to the team as well as to elected representatives and tourism professionals as part of the management committee.

Classified as a Category 1 tourist office, it is an active member of the national and regional networks.

Here, quality is cultivated. In Trégor, heritage and nature, the Pink Granite Coast is a fragile and precious balance.
Our commitment to quality, now and in the future, aims to preserve this essential balance… and to help you live it to the full.

©Camping Armor Loisirs -Trébeurden ©Alexandre Lamoureux 4|Alexandre Lamoureux

Our partners in the tourism industry and the Qualité Tourisme™ label

The Brittany Côte de Granit Rose Tourist Office supports tourism professionals in their Quality approach.
As a result, more than a dozen of the Tourist Office’s partners: accommodation and leisure facilities have obtained the Qualité Tourisme™ mark.

Find all the establishments awarded the Qualité Tourisme™ label