Parole de Breizh, invites you to discover the Côte de Granit Rose through encounters with those who live Brittany, transform it and cultivate it. These ambassadors are craftsmen, artists, producers… but above all, inhabitants of the Trégor. They love the Côte de Granit Rose and explain why growing the essentials is so important!
Meeting #30Parole de BreizhKeredern Farm
Keredern2024 4Located in Trédarzec on the Côte de Granit Rose, the farm embodies a true family passion for organic farming and circuits courts. Founded by Alain, now accompanied by his sons Alexandre and Yann, the farm adopted organic practices back in 1995. Under the impetus of the new management, Ferme de Keredern is expanding to offer a diversified range of products cultivated on site, a eacute;picerie for direct sales and, since July 2023, a butchery-catering service.
Tourist Office 21Diversified agriculture
La Ferme De Keredern PimentThe production at Ferme de Keredern is remarkable for its diversity: from seasonal vegetables through to more exotic products such as ginger and lemon. With 90 hectares of fields and around a dozen employees, the farm is able to offer around 50 different vegetables throughout the year, reinforcing its reputation as a reliable local supplier. In fact, 100% of the vegetables sold in shop are grown on the farm, thus avoiding any recourse to resale. This approach guarantees maximum product freshness and a guarantee of quality for consumers, who make no mistake about it.
A commitment to short distribution channels
Keredern’seconomic model is based onshort circuit distribution, from the farm to consumers, whether in the eacute;picerie or with professional customers such as school canteens and local restaurants. At the same time, the farm has been able to diversify, since 2015, no longer working with cooperatives, Alexandre markets his products to wholesalers and handles thetransport logistics himself. This makes it possible to better value the work while controlling every step, from routing to delivery. Around 25% of production is sold via the farm shop, with the rest distributed between independent wholesalers, restaurants and local authorities.
Ferme De Keredern 3Local craftsmanship at the heart of the butchery-catering business
In July 2023, the farm took another step forward by launching a butcher’s and delicatessen business, run by Yann, a butcher and pork butcher by trade. All the meat products come from local breeds: organic pork from Pleumeur-Bodou or beef from Minihy-Trüeacute;guier, for example, contributing to a circular economy. The catering dishes are made using ingredients from the farm, such as the sauté turkey carrot leek, and even for the burgers, the bread is homemade. This commitment guarantees authentic and handmade products, respecting local practices. Values of authenticity and sustainability Ferme de Keredern makes it a point of honour to offer quality products while supporting respectfulfarming. Its commitment to short distribution channels, the diversity of its crops, and its support for local producers illustrate its values: healthy, sustainable and local food. Once you’re there, you can’t help but leave with a basket full of goodies!
La Ferme De Keredern FraiseCultivating the essential
What does the phrase « Cultiver l’essentiel » inspire in you? “Cultiver l’essentiel, ça a vraiment poids, surtout dans le contexte actuel. These days, most people consume ultra-processed products. In my opinion, offering basic products such as quality meat at a price direct from the producer is an essential market. This positioning remains extremely attractive, particularly in terms of the quality we offer. Through this approach, I think there is a real need to question the way we eat today. Many people should ask themselves questions about what they consume on a daily basis and about the value of returning to essential, simple and nourishing products. Cultivating the essentials means getting back to basics: quality products that respect producers and are affordable. It also means encouraging everyone to rediscover the pleasure of cooking simple, tasty, healthy dishes.”
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La Ferme De Keredern 2
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