Economic Tourism Weeks on the Pink Granite Coast

The Pink Granite Coast, a land of innovation and talent

With Lannion as the economic capital of the Trégor region, the Pink Granite Coast is a major economic hub in Brittany. Revealed with the arrival of the telecoms industry in the 1960s, Lannion has contributed enormously to the economic and industrial development of the Pink Granite Coast. The town is the cradle of telecommunications and numerous digital innovations.

Today, Lannion is home to companies with national and international reputations, as well as a rich and varied network of SMEs and SMIs. Their diverse activities ensure balanced and sustainable development of the region, at the crossroads of cutting-edge technologies and growth sectors that coexist and develop. These include defence, energy, health, the environment, agri-food, shipbuilding and tourism.

A hotbed of the arts and thought

The Pink Granite Coast is a unique and enlightened region that is home to exceptional people. Over the years, it has become a hotbed of the arts and thought, shaping the destination and contributing to its architectural and craft wealth. Tréguier, the episcopal city and former historic capital of Trégor, has a lot to do with this. But the town centres of many other communes are also alive with artists’ and craftsmen’s shops.
In fact, the coastline, and in particular the arrival of sea bathing in the 19th century, as well as the flax, slate, seaweed and stone trades, have long enabled the region to shine and attract writers, scientists, artists and craftspeople.
Even today, many passionate professionals with unique skills are happy to share the secrets of their trade and their handcrafted products. These include Pauline Le Goïc, who creates and restores stained-glass windows using traditional methods, with a modern twist; Louis Chelin, a blacksmith and cutler, who will show you all the stages involved in making a knife; and Mohair Breizh, an angora goat breeder who sells 100% made-in-France woollen clothing in her shop, as well as balls of wool for sewing enthusiasts.